ANED
CRM
Business Track
ANED Suite
ANED CRM Business Track is the customer relationship and service management platform for commercial organizations. From the first lead to ongoing client retention, it manages every touchpoint — lead pipelines, help desk, project delivery, and campaigns — integrated directly with ERP and HRM data.
Built for Africa with 32-language support and integrated with ANED Pay for revenue attribution.
Capture leads from web forms, email, and API. Visual pipeline with drag-and-drop stages, automated follow-up sequences, lead scoring, and conversion tracking. Syncs with ANED Pay for revenue attribution.
Multi-channel support tickets from email (Leta), chat (Soro), web forms (Bomba), and API. SLA rules, priority queues, automated routing, escalation workflows, and CSAT surveys. Full audit trail.
Centralized client profiles with industry classification, revenue tracking, contact history, documents, and custom fields. Grid and list views. Client portal for self-service access to tickets and project status.
Track client projects through their full lifecycle — scope, budget, milestones, team assignments, and delivery status. Linked to invoicing in ANED Pay and task management in ANED 360.
Email and SMS campaigns via ANED 360's Leta (Email) and notification hub. Segment clients by industry, region, or custom tags. Track open rates, clicks, and conversions.
CRM dashboards powered by Palo Analytics — pipeline conversion rates, agent performance, ticket resolution times, client satisfaction scores, and revenue attribution.
ANED CRM scales with your team — from a solo sales rep to a 500-seat enterprise contact centre. Pay for what you use and grow on your terms.
Starter
Up to 10 users · Cloud hosted
Basic SLA plan available
Core CRM for small sales and support teams. Includes lead pipeline, help desk ticketing, contact management, and standard dashboards.
Setup covers CRM configuration, data import, and 3 days of user training.
Growth
Up to 50 users · Cloud hosted
Standard SLA plan available
Full CRM with help desk, email & SMS campaigns, client portal, project tracking, and Palo BI dashboards. ANED Pay integration included.
Setup covers full data migration, workflow automation, API integrations, and 7 days of on-site or virtual training.
Professional
Unlimited users · Cloud or private
Premium SLA plan available
All modules, multi-channel contact centre, advanced segmentation, AI-powered lead scoring, custom report builder, and a dedicated success manager.
Setup covers full implementation, legacy CRM migration, custom integrations, and 14 days of tailored training.
Enterprise
Banks, telcos & large institutions
Premium SLA plan available
Bespoke CRM for banks, telcos, and large institutions. Multi-brand, multi-country deployments with on-premise, private cloud, and air-gapped environments.
Includes custom SLAs, dedicated infrastructure, and co-development of bespoke modules.
Basic SLA
Included with Starter
Standard SLA
Included with Growth
Premium SLA
Included with Professional & Enterprise
Setup fees are one-time and cover CRM configuration, data migration, workflow setup, and training. Annual license fees are billed yearly and renew automatically. SLA plans are billed annually and can be upgraded at any time. Prices shown in USD; KES, NGN, GHS, and UGX billing available. Additional development is available at $150–$300/day, depending on project scope and complexity. Talk to our team for a tailored quote.
Capture leads from web forms, email, and API. Visual kanban pipeline with drag-and-drop stages, automated follow-up sequences, lead scoring, and source attribution.
Professional proposal templates, line-item pricing, digital signature capture, version history, and PDF export. Linked to ANED Pay for instant payment on acceptance.
Weighted pipeline revenue, stage-by-stage conversion rates, win/loss analysis, and trend dashboards. Integrates with Palo BI for real-time sales intelligence.
Sales team hierarchy, regional territory assignments, individual and team quota tracking, commission rules, and performance leaderboards.
Unified inbox from email (Leta), live chat (Soro), web forms (Bomba), and API. SLA rules, priority queues, auto-routing, escalation workflows, and full audit trail.
Embedded website chat widget with AI bot for first-line resolution, queue management, agent handoff, conversation history, and multilingual support across 32 languages.
Self-service article library with category hierarchy, full-text search, version control, and agent-facing quick references. Reduces repetitive ticket volume significantly.
Automated post-resolution satisfaction surveys, net promoter score tracking, sentiment trending, and agent-level performance scoring linked to ticket resolution data.
Drag-and-drop email builder, automated drip sequences, A/B testing, bounce management, unsubscribe handling, and open/click analytics via the Leta email engine.
Bulk SMS via ANED Notify across African carriers. Delivery tracking, opt-out management, scheduled sends, and shortcode support for Safaricom, MTN, Airtel, and Vodacom.
Dynamic audience segments by purchase history, engagement behavior, industry, region, or custom tags. Segments auto-update as contact data changes in real time.
Open rates, click-through, bounce, and conversion attribution across email and SMS campaigns. Multi-touch ROI tracking linked to pipeline revenue in Palo dashboards.
360° client records with revenue history, contract status, support tickets, open deals, custom fields, industry classification, and document storage.
Multi-contact accounts, relationship mapping, org chart view, duplicate detection, bulk import/export, and deep integration with ANED 360 for calendar and task sync.
Branded self-service portal for clients to submit tickets, track project status, download invoices and reports, and update contact details without calling support.
Complete interaction history per account — calls, emails, meetings, notes, deals, and tickets — in a single chronological feed visible to every team member.
Real-time pipeline overview, deal velocity, agent leaderboard, win rates, and revenue forecasts. Executive views and rep-level drill-downs powered by Palo Analytics.
SLA compliance rates, ticket volumes by channel and category, first-response and resolution times, backlog trends, and agent workload balancing reports.
Link won deals to originating campaigns, track source ROI, and run multi-touch attribution models across email, SMS, events, and referral channels.
Drag-and-drop report designer for custom CRM views, scheduled email delivery to stakeholders, and export to Excel, PDF, and Palo BI live connections.
Embed payment links in proposals and quotes. Collect mobile money, card, and bank payments directly from the CRM and auto-reconcile against client accounts.
Bi-directional sync between CRM accounts and ERP accounts receivable, purchase orders, and stock availability. Gives sales teams live credit limit and order status visibility.
AI-powered lead scoring, smart ticket routing, auto-response drafting, deal-risk alerts, and conversational AI for the Soro chat widget to handle tier-1 queries automatically.
SSO, role-based access control, IP whitelisting, MFA, and a full audit trail of every data access and modification event across the CRM platform.